Create unified rules for a holding's web-projects based on the main corporate site. Also, solvation of such tasks as distributing user streams across target website sections, simplifying navigation without functional losses, and creating an adaptive design for more convenient website usage with mobile devices.
Task
Full-fledged upgrade of 1+1 corporate site's UX/UI and creation of a highly loaded performance project.
Solution
We reviewed all site sections from UX/UI perspective and developed a SPA project with a non-standard structure, turning all sections of the companies into landing pages, and divisions – into sections in them.
Thus, for a company with more than 20 departments and business areas, we have developed a corporate site, divided into four main sections – Media, CSR, Production, HR – providing a small and interactive display of content.
We also developed an adaptive version of the site, which, by its behavior on mobile devices, is masked under a native application – interactive and dynamic.
Results
The updated website received +28% of new sessions from the PC and +18% sessions from mobile devices. Direct traffic increased by 22% (as of April 2017 and compared to the same period in 2016). Moreover, the project began to load 6% faster than its original version.
